Why the Smartest Tech still needs the Smartest People

Let’s face it, AI is everywhere. It’s in our inboxes, our meetings, even our morning rituals. It’s the buzzword of the moment, and every organisation is trying to figure out what it means for their people, their processes, and their future. Some are excited, some are overwhelmed, but most are somewhere in between.

At Elite Group, we’re not just watching the AI wave roll in; we’re riding it, and we’ve made it our mission to embed intelligence into every layer of our solutions. From customer engagement to operational efficiency, we’re helping businesses automate the mundane, surface the meaningful, and collaborate with more clarity.

Of course, we’re not doing it alone. At Elite Group, we’re proud to work with forward-thinking partners like Zoom, whose Agentic AI acts as a proactive teammate; AI Meeting Assist, the intelligent note-taker; and Jola, whose IoT and Machine-to-Machine eSIM solutions are driving innovation across industries worldwide.

But let’s not get carried away. AI is powerful, yes. It’s a paradigm shift as transformative as the internet, mobile, or cloud. It’s changing how we communicate, how we sell, and how we serve. In other words, it’s not just a new tool, it’s a new way of working.

But it’s not a silver bullet. AI is rewriting the rules, but it can’t replace what makes us human. We’re proud to be a forward-thinking organisation. But we’re even prouder of the way we think about our staff.

That’s why, at Elite Group, we keep people at the centre of everything we do. Our technology is designed to empower - not replace.

We build solutions that support real conversations, real relationships, and real outcomes. And that’s the kind of future we’re building, powered by tech, defined by people!

Why PSTN’s retirement is
your business’s wake-up call

If you remember the UK’s analogue TV switchover between 2007 and 2012, you’ll understand the scale of this transition. It was a once-in-a-generation infrastructure upgrade with wide reaching effects and a fixed deadline that didn’t budge.

Almost a decade on, and the UK is preparing for a comparable shift within its telephone network: the PSTN switch-off.

First announced by Openreach in 2017, the phased retirement of the Public Switched Telephone Network (PSTN) was originally scheduled for completion in December 2025 but has now been extended to January 2027. While that deadline might seem distant, it is now just over 12 months away.

Businesses relying on legacy services such as analogue phone lines, payment terminals, telecare systems or alarm monitoring need to act early.

Procuring and migrating to All-IP solutions takes time, and delaying could lead to service disruption, compliance risks or missed savings.

What is PSTN?

PSTN is the analogue network built on copper wiring that has underpinned UK landlines for decades. It connects traditional phone calls and supports older broadband services like ADSL, FTTC, and even legacy digital services such as ISDN. It also underpins a surprising number of business-critical systems from lift alarms to the card machine you tap at the till.

Right now, many of these services still rely on copper lines carrying PSTN or ISDN traffic. But once the switch-off takes place, those lines will go dark.

While some systems may still function physically, their underlying PSTN, ISDN, or older broadband connections will no longer work unless they’ve been upgraded to modern digital alternatives.

So whether you’re already preparing for the PSTN switch-off, or this is the first time you’ve heard of it, one thing’s clear: you can’t afford to ignore it.

But there’s still time to act and futureproof your business before the lights go out.

Take Note: Boost productivity with AI Meeting Assist

In every business, conversations
drive progress, whether it’s a sales call, a project update or a customer check-in.

But the way we manage those conversations is changing fast. Video conferencing has become the default, not the exception, with over 350 million daily users now relying on platforms like Zoom, Teams and Google Meet to connect across teams, time zones, and continents.

Therefore, the evolution of AI-powered meeting companions feels inevitable, reflecting a broader shift in how modern teams communicate.

It’s about removing the friction that stops them from doing their best work. When the admin disappears, the decisions get sharper. The handovers get cleaner. The week moves faster.

Enter AI Meeting Assistant powered by Leexi, which joins your calls automatically, transcribes in over 100 languages, identifies key moments, and delivers tailored summaries, action points and follow-up emails straight to your inbox.

The assistance doesn't stop there either. AI Meeting Assistant integrates seamlessly with Zoom, Teams, Google Meet, Salesforce, HubSpot and more, so the impact is measurable.

And users save between 4 to 10 hours per month by automating note-taking, report writing, and meeting summaries. While onboarding time drops by 50 percent. Sales performance can rise by up to 30 percent. 

Whether you're a busy executive, a project manager, or part of a sales team, Ai Meeting Assistant offers automated notetaking and comprehensive meeting summaries that allow you to focus on the conversation without the distraction of manual notetaking. It helps you reclaim all those hours. 

Got Questions?

Speak to your account manager or request more information today to explore what’s possible.